Social Media Asset Development for UNICEF Canada.
Social Media Asset Development for UNICEF Canada.
THE PROJECT:
The United Nation’s Children’s Fund is the world most powerful force for children, providing emergency relief to children for over 80 years. For UNICEF Canada, the holidays struck as a pivotal time, where much of the world is celebrating, yet many children are facing hunger, conflict, and climate disasters.
With an estimated 4.5 million children under 5 at the risk of losing their lives to limited vital services, how might we design an affective media campaign targeting donors at a time of giving, and convince them that humanitarian aid could be their most important gift this holiday season?
THE OPPORTUNITY:
Working as one of two designers, our challenge was to design a multi-channel holiday campaign to be versioned in both national languages, composed of culturally sensitive visuals and language.
This meant that our tone for imagery needed to relate to the holiday time period without using any traditionally holiday themed colours or phrases. Because UNICEF Canada serves culturally diverse children, it was imperative that our creative vision used an accurate tone.
THE IMPACT:
Through the creation of content for three separate campaign streams, the end result was over 100 assets created for Instagram, Facebook, and TikTok.
The campaign was circulated to UNICEF Canada’s more than 100,000 followers, in addition to the reach of their paid marketing.